Designing Your Own Ad
Ad Specifications
- Set your Document Size to the ad size. (i.e., a 3×4 ad’s Doc Size = 4.34″ x 4″)
- Borders should be set to the INSIDE so they don’t get cut off when saving.
- COLOR ADS: Convert Spot & PANTONE colors to CMYK.
- BLACK & WHITE ADS: Should include ONLY Grayscale and/or Bitmap graphics/photos, not RGB or CMYK. Text should be White and/or (shades of) Black ONLY, not Rich Black (CMYK).
- SAVE or EXPORT your ad as a PDF file as this yields the best quality print. DO NOT Print to PDF file! This will make your ad a letter-size document.
- DO NOT include Crop or Registration Marks! They serve no purpose here.
Your PDF size should be equal to your ad size.
Column Sizes
-
- 1 column = 1.38″ wide
- 2 column = 2.86″ wide
- 3 column = 4.34″ wide
- 4 column = 5.82″ wide
- 5 column = 7.30″ wide
- 6 column = 8.78″ wide
- 7 column = 10.25″ wide ( full page )
- 14 column = 21.50″ wide ( double truck )
File Types (in order of preference)
- PDF File The best for complete ads only – Embed all fonts.
Email george@shoppernews.com for a PDF presets file for saving your files properly. - EPS File Good for graphics & complete ads – Turn fonts to outlines first.
- JPG File Good for graphics & complete ads – 240-300 dpi; Grayscale for B&W ads, RGB or CMYK for color.
- Native File Please DO NOT send us native formats such as Microsoft Publisher, Word, Power Point, Excel, InDesign, Illustrator, etc. SAVE or EXPORT these files to a PDF or EPS file format.
Supplying Text & Graphics
- Paste text into an email (preferred) or Attach a text file (Save document as Plain Text – .txt).
- Attach photos & graphics (EPS, JPG, TIF) to email – do not embed them in a word processing file such as Pages, Publisher or Word.
- Do not bring us a printout of your digital photos – the files that you printed them from are the graphics that will yield the best results. Please give us the electronic file, not a printout!
OR
About Hyperlinks
Our Online Edition of the MSN (www.ShopperNews.com) allows for hyperlinking to your website and/or email address, by clicking on a site or address name. Certain rules apply in order for this to work:
- The website name must have “www.” in front; email must contain the “@” symbol. Both must be text, not a graphic. You can make the “www.” at 15% width and the same color as the background (it’ll “disappear”).
- SAVE or EXPORT the ad as a PDF file. Your links can be tested by viewing your PDF in Adobe Reader.
Electronic Media Submission Via Email
- Complete ads, ready to print: ads@shoppernews.com
- Info changes & initial sales person contact: sales@shoppernews.com
- News & press releases: shopper@shoppernews.com
- Your Sales Rep, if known: (your-sales-rep’s-first-name)@shoppernews.com (i.e., diane@shoppernews.com)
Manual Media Submission
If you are bringing files to our office, please use one of these formats:
CD/DVD • USB Flash Drive • Multi Media Card (digital camera) • Portable HD
Any technical questions, please contact George Amaru: george@shoppernews.com or (603) 352-5250